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Video marketing is an effective way to reach potential customers and build brand awareness. It can be used to showcase products, provide tutorials, and create a connection with customers. For small businesses, video marketing can be a great way to get started without breaking the bank. Here’s what you need to know about video marketing.

Defining Your Target Market to Tailor Videos
​The first step in video marketing is defining your target market. This will help you tailor your videos to the right audience and ensure that they are seen by the people who are most likely to be interested in your products or services. Knowing who you are targeting will also help you create content that resonates with them and encourages them to take action.

Planning a Budget
Creating videos can be expensive, but it doesn’t have to break the bank. Before getting started, plan out a budget for how much you are willing to spend on video production and promotion. This will help keep costs under control while still allowing you to create quality videos that engage viewers and drive conversions.

Types of Video MarketingThere are many different types of video marketing including product demos, webinars, explainer videos, customer testimonials, and more. Choose the type of video that best fits your needs and goals. Consider how you want to engage viewers and what type of content will be most effective for reaching your target market.
 
Trust VanHaaren Designs for expert web and graphic design services.
 
A Project Management Platform Can Help
 
Using a project management platform for video production allows you to stay organized, manage tasks, and collaborate with team members. It streamlines the production process by enabling remote collaboration on scripts, storyboards, and other documents. Moreover, its centralized communication feature ensures everyone is kept in the loop with real-time changes and updates. With options for a project management tool, you can be sure that your team will always deliver high-quality videos in an efficient and timely manner.

Incorporating Infographics in Your Videos
Infographics are a great way to convey information engagingly while keeping viewers interested in what you have to say. Incorporate infographics into your videos to make them more visually appealing and easy to digest. This will help viewers easily grasp your message and retain the information you are presenting.

Choosing Where to Publish
Once you have created your videos, they must reach their intended audience so consider publishing them on social media platforms such as Facebook, YouTube, or Google Business Pages. This will help you get your videos in front of potential customers and create brand awareness. Additionally, depending on the platform you choose, you may be able to target specific demographics to ensure that your videos are seen by the right people.  

Adding Videos to Content
  Using videos in your content marketing is another great option for small businesses looking to reach potential customers without spending too much money on advertising campaigns or production costs. Consider creating tutorials or educational pieces related to topics within your industry that offer useful advice or tips that viewers can use in their everyday lives. This will help establish trust with potential customers while also showcasing the expertise of your company at the same time.

Gauging Campaign Effectiveness  
Once all of the above steps have been taken, it is important to gauge how effective each campaign has been by tracking views, clicks, and conversions. This data can then be used to optimize future campaigns by focusing on what works best for each business’s needs. This allows companies to maximize their return on investment (ROI) from each campaign over time.
 
With careful planning and research into different types of video marketing tactics such as publishing content across multiple social media channels and utilizing a project management platform, small businesses can effectively utilize video marketing strategies. It is important to remember that while video marketing can be a powerful tool, it should be used with purpose and care to ensure maximum results. With the right approach, small businesses can unlock the potential of video marketing without breaking the bank.

                                          Careers in Video Game Development 
Even the biggest video games — such as Minecraft, League of Legends, Call of Duty, and
Legend of Zelda — come from creativity, effort, and love poured into them by thousands of
individual developers without whom the game industry wouldn’t exist.
Many of those game developers were players first. Driven by a passion for video games,
they use a mix of skills to bring games to life. These skills include IT and programming,
communication, teamwork, time management, creativity, and problem-solving. Devoted
gamers likely already have several of those in spades: the challenge is finding a job as a
developer. Read on to learn about some ways you can turn your love of video games into a
career.

                              Building Experience and Breaking Into the Industry 
Getting a job as a developer in Fairfield Bay, AR, requires you to demonstrate IT skills and
video game expertise. Fortunately, there are many ways into this industry. In Fairfield Bay
and elsewhere, video game bloggers and YouTubers make money from advertising revenue
or sites like Patreon that allow their followers to support them directly. Starting a gaming
blog or YouTube channel will improve your knowledge and demonstrate consistent
engagement with games and game mechanics. Similarly, jobs, such as game testing, allow
gamers to get a sense of the thing's developers have to consider, while working directly
with or for game studios and building connections within the industry.
Potential employers will want to see a portfolio of your previous work experience in game
development. To gain experience, you can:

• Join a game jam. Events like GlobalGameJam bring thousands of developers of every
skill level to collaborate and build games in as little time as one or two days.
• Build your own game. Developing indie games on platforms like Unity is another way
to get experience. 
• Apply for an internship. Internships have low entry requirements and offer learning
experiences for beginners. Many can become a full-time job when the internship is
over.
Whatever your path, it’s important to practice wherever possible and build a portfolio to
show potential employers.

Another strategy is to ensure you have the right qualifications. Having any undergraduate
degree is helpful, but you can specialize when you earn something like an online software
development degree. Many computer science graduate programs and job listings near
Fairfield Bay don’t require applicants to have a bachelor’s in a tech-related field at all --
only that they have one.

                                                              Starting a Business 
Starting a business, such as a limited liability company or LLC, offers substantial tax
advantages and helps you manage your finances. So, consider starting a video game
business. To register your new LLC, refer to Arizona state regulations. For those who need
assistance, online business formation services will do the work and typically cost less than
hiring a lawyer.

                                           You Can Have the Career of Your Dreams
Making money while playing and testing video games, starting a business to streamline
your game development portfolio, and earning a degree relevant to game development are
all time-tested strategies to break into the video game industry. The whole video game
industry is at your fingertips as long as you are creative and work hard. Reach out to Van
Haaren Designs to set up a website that showcases your experience, work, and identity in
the gaming industry.

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By now I am sure everyone knows I sell tastefully simple and pure romance. I absolutely love the companies and the connections I make and fun times I have. For the months of October, November and December I am opening my calendar to fill dates for online and in person parties. Holidays are right around the corner and I would love to help get the shopping started. Win free products and receive deep discounts for becoming  a hostess for either company. I am excited to get the party started and hope to hear from you and when your available to book your party. 

#holidays #tastefullysimple #pureromance #parties #fun

With the cost of food on the rise, it saves money in the long run to eat at home. Nothing wrong with going out occasionally and getting food. With Tastefully Simple, you have access to budget friendly recipes and our products are delicious and affordable. Below I will share a website that has so many different recipes you can pick from to plan out your meals for the week. If you want to place an order as well for anything, my personal shopping link will be included. 

​#tastefullysimple #recipes #savemoney #food

Personal link to place an order:
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Today's blog will be discussing Pure Romance and why I love their products and became a consultant. The first time I heard of Pure Romance was back in 2009 when I was invited to a party. I loved how much fun it was and having time with my friends. I loved the different products that were offered, and it gave me a sense of confidence within myself. 
There are different lines of products, beauty and body, toys, bath and shower, and health and wellness. Pure Romance opens up doors of opportunity to make money, fun parties whether in person or online, if you do not want to join a party, you can buy directly online through a consultant and if you have any questions on products, that person you choose to shop through can provide information and samples upon request. 
#pureromance #fun #sidemoney 
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Starting a side hustle can be rewarding and bring in some extra income. It can be easy, though, to throw self-care out the window with a busy schedule. Statistics show that 57% of workers can feel paralyzed by stress. Paying attention to your stress levels and taking time for yourself is essential. Thankfully, there are easy habits you can add to your routine that don’t take too much time or energy. Here are five to consider.
 
1. Lighten Your Load
If you struggle with asking for assistance, the first step for you might be lightening your schedule. You may need to outsource specific duties and hire help, or you could automate tasks using AI and specialized software. Using AI customer service on your website, for instance, can take care of many inquiries before they reach you. Learn how VanHaaren Designs can help you create a stunning and functional website.
 
In addition, if you’re an overachiever, there may be some things you can take off of your schedule that are unnecessary. It may be time to sit down, sort through your routines and tasks, and assess if they match your current priorities.
 
2. Reorganize Your Devices
If you spend a lot of time scrolling, consider deleting social media apps on your phone or home screen and replacing them with more health-centered apps. That way, when you open your phone, you are greeted with the idea of a 5-minute meditation session instead of automatically clicking on TikTok or Instagram. Depending on your needs, you can also add fitness, nutrition, and other health apps.
 
3. Get Help
If the thought of improving your well-being alone seems overwhelming, there are plenty of therapy options to take advantage of. Thanks to virtual therapy, you can access high-quality counselors wherever you are. Sessions with online doctors are always confidential, private, and secure, so you don’t have to worry about your information becoming public.
 
Online therapy gives you a more comprehensive selection of professionals to choose from at a lower cost, and you will save money on commutes. If you’re worried about finding the right match, many therapists offer a free consultation so you can see if they’re a good fit.
 
4. Practice Intuitive Eating
Eating healthy usually takes initial planning and thought. For those reasons, it can be easy to grab unhealthy food in a pinch. Intuitive eating is a way to eat mindfully and pay attention to what your body needs without rushing. If you eat slowly and pay attention to your body’s cues, you will be more likely to eat only when you're feeling hungry and stop eating when you've had enough. You will also be more in touch with which foods affect your mood and energy levels, among other factors.
 
If you’re not into meal prep, make a list of healthy meals at local restaurants that you can choose from so you have ideas when you don’t have time to research.
 
5. Start Moving
The rise of step counters and fitness trackers has made people more aware of how little most modern workers move. Sitting at a desk all day is bad for energy levels and overall health, so make sure you take regular breaks for five to 10-minute walks throughout the day. Most phones will count steps now, but for increased accuracy, you may want a dedicated tracking device.
 
By following these tips, you can increase your well-being while working your side hustle. You can incorporate new habits slowly, so don’t raise your stress by focusing on immediate perfection. By adding one at a time, you can work your way up to wellness.

Image via Pexels

(Image via Pixabay)  

Business owners wear many hats as they run their companies, but they sometimes have to rely on outside workers to keep up with demand and to help their business grow. Do you feel like your business could benefit from the expertise of a sales and marketing strategist? VanHaaren Designs outlines three questions to consider before you decide to hire a professional:
 
What Makes a Great Sales and Marketing Professional?
 
One of the roles of the marketing strategist is to create a cohesive campaign to promote your brand. An experienced marketing consultant will set sales goals and develop strategies to reach your target market. He or she should be familiar with social media advertising and SEO, as more and more customers rely on online channels to discover new trends and products.
 
Your marketing strategist needs to be skilled at conducting research and analyzing the market to identify new needs, demands and opportunities, and come up with a great campaign that helps your brand gain visibility both online and offline and build consumer awareness. Titan Growth notes that a powerful online advertising campaign will generate leads, and your sales team will be in charge of turning those leads into paying customers. By developing relationships with those customers, your sales team will turn one-time buyers into repeat shoppers and loyal brand followers.
 
When Should You Work with a Freelance Sales Agent?
 
When your business is just starting out, you may not want to deal with the payroll and overhead costs that come with hiring a full-time employee. You can try out a free paycheck calculator to get an idea of a full-time employee’s cost. Or maybe you have enough regular business from returning clients, and you just need temporary sales and marketing help at certain periods of the year or when launching a new product or service. If that’s the case, hiring a freelancer will cost you less while bringing in the same ROI as a staff member. And thanks to today’s latest technologies, your sales agent isn’t bound to a desk or office building and can work from anywhere.
 
What are the Pros of Having a Marketing Strategist on Staff?
 
If your business could benefit from having a full-time marketing and communications strategist, consider adding a salaried one to your staff instead of relying on freelancers. You will have a higher degree of control over an employee than over a contract worker, which will help you develop a cohesive branding and marketing strategy on all your advertising media channels and platforms.
 
They can also help develop an eye-catching logo that accurately reflects your company image, branding message, and values. Having them on staff means they’ll be trained and intimately familiar with what you’re all about, meaning brainstorming sessions about your logo is that much more productive. To help generate ideas and even create the logo, they can use an online logo maker and download as a digital file to use on everything from business cards to your website and social media platforms.
 
When your marketing strategist works with you and your team members every day, he or she is able to craft compelling stories about the company and its people and come up with great content for podcasts, blogs, and other online ads that make your brand feel more authentic to shoppers. And by always having a finger on the pulse of your target market’s digital habits, your marketing strategist knows exactly what platforms and what formats work best for your advertising content to reach your audience.
 
Between digital marketing, SEO, blogs, and podcasts, promoting your business has become a full-time job. If you’d rather be dealing with production or R&D, hiring a marketing strategist may be the best way to come up with a great advertising campaign. This expert’s know-how will allow you to reach your target market and gain greater brand awareness.
 
 
At VanHaaren Designs, I provide two different types of business services: Web and Graphic Design. I build custom created websites for either personal or professional use. For Graphic Design I can create custom logos, business cards, some photo editing, invitations, flyers, etc. For more information, please visit my website or contact me today!

In today's world, a lot of people are working full time and working side jobs to make ends meet. I think to myself if I am going to get a side gig, what will I do? I decided to sell Tastefully Simple and Pure Romance. Both companies are name brand, and both have a large audience and have great products I use. For Tastefully Simple, I love using the spices, sauces and mix kits to liven up my meals and bake cookies and cakes for special occasions or holidays. 

As for Pure Romance, what I love about their products is that it brings together women from all different backgrounds and age groups. It's about having fun, being open to discuss women's health issues and great products to use. I love using the lotions and skin care and body mists. My skin is extra soft, and I am always smelling great.  

If you see this post and want to order products feel free to shoot me a message and I will respond within one business day. Plus having a side business is fun and brings in extra cash for things like vacations, extra savings for emergencies or just fun money to have on hand when you feel like splurging. 

Buying a home and selling one at the same time and moving is not an easy thing to do. And planning to move across country is an adventure. Make sure you do your research before selling and buying. My advice for selling your home is to find an experienced real estate agent and discuss what you can sell your home for and if you should make any home improvements before selling. When moving across country to another state, find a realtor from the area you choose to relocate to and visit the area and look at a few houses, pre plan a vacation for a week if possible. And make sure you research moving companies, making sure to check out reviews, seeing if they are mdot certified and ask if they are a direct moving company or a third party (meaning they work with the near by movers and help facilitate your furniture being picked up and delivered.) I had to wait three weeks for the movers to deliver my  belongings. 
Always be prepared to wait a while and stock up on paper plates, plastic cups and air mattress to sleep on until you get your stuff. Try to keep the sale of your home close to your closing date for buying your home, in my case I did this because the people who bought my home gave me thirty days rent free to move out. 
If you can, try to find help if you can and rent a UHAUL to pack your stuff into, saves so much money and you have your items with you and do not have to wait to unpack. It can be stressful to move and relocate but if you can pre plan in advance, it will take so much stress off of your move.