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Written by Sharon Wagner
Business owners wear many hats as they run their companies, but they sometimes have to rely on outside workers to keep up with demand and to help their business grow. Do you feel like your business could benefit from the expertise of a sales and marketing strategist? VanHaaren Designs outlines three questions to consider before you decide to hire a professional:
What Makes a Great Sales and Marketing Professional?
One of the roles of the marketing strategist is to create a cohesive campaign to promote your brand. An experienced marketing consultant will set sales goals and develop strategies to reach your target market. He or she should be familiar with social media advertising and SEO, as more and more customers rely on online channels to discover new trends and products.
Your marketing strategist needs to be skilled at conducting research and analyzing the market to identify new needs, demands and opportunities, and come up with a great campaign that helps your brand gain visibility both online and offline and build consumer awareness. Titan Growth notes that a powerful online advertising campaign will generate leads, and your sales team will be in charge of turning those leads into paying customers. By developing relationships with those customers, your sales team will turn one-time buyers into repeat shoppers and loyal brand followers.
When Should You Work with a Freelance Sales Agent?
When your business is just starting out, you may not want to deal with the payroll and overhead costs that come with hiring a full-time employee. You can try out a free paycheck calculator to get an idea of a full-time employee’s cost. Or maybe you have enough regular business from returning clients, and you just need temporary sales and marketing help at certain periods of the year or when launching a new product or service. If that’s the case, hiring a freelancer will cost you less while bringing in the same ROI as a staff member. And thanks to today’s latest technologies, your sales agent isn’t bound to a desk or office building and can work from anywhere.
What are the Pros of Having a Marketing Strategist on Staff?
If your business could benefit from having a full-time marketing and communications strategist, consider adding a salaried one to your staff instead of relying on freelancers. You will have a higher degree of control over an employee than over a contract worker, which will help you develop a cohesive branding and marketing strategy on all your advertising media channels and platforms.
They can also help develop an eye-catching logo that accurately reflects your company image, branding message, and values. Having them on staff means they’ll be trained and intimately familiar with what you’re all about, meaning brainstorming sessions about your logo is that much more productive. To help generate ideas and even create the logo, they can use an online logo maker and download as a digital file to use on everything from business cards to your website and social media platforms.
When your marketing strategist works with you and your team members every day, he or she is able to craft compelling stories about the company and its people and come up with great content for podcasts, blogs, and other online ads that make your brand feel more authentic to shoppers. And by always having a finger on the pulse of your target market’s digital habits, your marketing strategist knows exactly what platforms and what formats work best for your advertising content to reach your audience.
Between digital marketing, SEO, blogs, and podcasts, promoting your business has become a full-time job. If you’d rather be dealing with production or R&D, hiring a marketing strategist may be the best way to come up with a great advertising campaign. This expert’s know-how will allow you to reach your target market and gain greater brand awareness.
At VanHaaren Designs, I provide two different types of business services: Web and Graphic Design. I build custom created websites for either personal or professional use. For Graphic Design I can create custom logos, business cards, some photo editing, invitations, flyers, etc. For more information, please visit my website or contact me today!
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