Business Pop-An article written about how small businesses can benefit from professional help with website designing

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Grow Your Small Business by Hiring Help with These 3 Web-Based Projects

While a strong online presence was essential to small business success before COVID-19 hit, it’s even more crucial now that we’re in the face of a global pandemic. To stay relevant and keep up with changing customer demands, for instance, it’s important to boost your online presence by building a website and mobile app for your small business and regularly sharing blog content with your online community. To learn more about the importance of completing these three web-based projects — and for some tips on hiring the help you need — read on!

​1. Build a User-Friendly WebsiteAccording to the USA TODAY Classifieds Blog, small businesses need a website for five main reasons: Credibility, brand development, marketing, competition, and control. A strong web presence helps you to grow your small business, keep up with the competition, and show customers that you’re credible and worthy of their business. To meet customer expectations, most business websites should have about and contact pages, an updated blog, a testimonials page, and pages that include descriptions of their different products and services. 

2. Develop a Mobile AppLike a good website, mobile apps can help to grow your small business, enhance the user experience, and boost sales, customer engagement, and consumer retention — especially if you reward users for returning to your app time and again. Different types of mobile apps include the following, depending on your business needs and goals:

• Native apps
• Web apps
• Hybrid apps

Keep in mind that mobile apps are more complicated to build on your own if you don’t have the skills, experience, or an in-house development team. As such, you’ll typically need to hire an app developer to create, market, and maintain your new mobile application. 

3. Create Regular Blog ContentIn addition to creating a website and mobile app, you’ll increase online traffic and grow your small business if you incorporate blogging into your marketing strategy. Blogging can help to improve your website’s search engine optimization (SEO) ranking, respond to the needs of your customers and clients, connect with your followers, and share important business updates with your online community. Plus, you can share blog content to your social media pages — which will drive traffic back to your business website. 

Freelance Services to ConsiderNow that you’re familiar with the different types of web-based projects you may need help with in order to grow your small business, it’s time to decide whether you’ll hire freelancers to assist you — or part- or- full-time employees. Freelancers are an excellent option for small business owners, especially if the workload could be unsteady, you can’t afford to hire new employees, and/or you’re unable to offer on-the-job training. Plus, freelancers offer a variety of services from web content writing and editing to web development and graphic design. 

Here are some freelancers to consider for your future web-based projects: 

• Computer programmers can build and maintain software for your small business. You could rent a coder to develop a mobile or desktop application or website. 
• Web and graphic designers at VanHaaren Designs can build and design websites, logos, flyers, and other materials for your small business. 
• Writers and editors can create content for your business website, blog, marketing materials, press releases, and social media pages. Depending on your business needs, you could hire a copywriter, ghostwriter, blogger, or content writer. 
• Marketers can boost your rankings in online searches, create and manage your social media accounts, and promote your small business online. 

As you can see, many different types of freelancers are available to assist you in building a website, developing a mobile app, and creating content for your blog. You already have a lot on your plate as a small business owner, and a freelancer can help you to complete the web-based projects you need to grow your business and keep up with the competition — even if you don’t have the skills, knowledge, and background to tackle them yourself. 

Article written by Chelsea Lamb @ Business Pop

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